Internation Sports Alliance
International Sports Alliance (ISA) is a global athlete development and sports infrastructure platform. It helps athletes combine high-level sport with education and build a pathway into university sport, professional competition and life after sport. ISA works with federations, clubs, schools and partners across 28 sports in Europe, the UK and Asia-Pacific. Through NJCAA EU, ISA gives European athletes a structured route into US collegiate sport.
ISA was founded by Jordan Genmark Heath, a former scholarship athlete at Notre Dame and UCLA who went on to play in the NFL and CFL. He left Sweden at 15 to pursue education and sport, and navigated that pathway without a system to support him. ISA was built to give the next generation the structure he didn’t have.
A central part of its approach is the Athlete Passport, a digital record bringing together an athlete’s performance, academic, and relevant health information. It helps document their development and creates a profile that can follow them across clubs, organizations, and international pathways.
ISA also provides athlete protection through its SafePlay insurance framework, with coverage designed around participation in sport, including training, competition, and travel. Benefits and eligibility depend on the applicable policy, with full coverage details available directly from ISA.
Its network includes a multiyear partnership with Under Armour as its official apparel partner across 28 sports. The collaboration supports access to sports apparel for athletes, academies, and clubs, alongside opportunities for team stores, branded merchandise, and fundraising.
By bringing together athlete records, insurance, apparel partnerships, and international pathways, ISA helps athletes and families prepare for the next stage of their sporting and educational journey.
Our Collaboration
At M2P Training, I help athletes prepare for the next stage of their sporting journey through strength and conditioning, movement coaching, and athlete performance testing in Bromma, Stockholm.
Through my collaboration with International Sports Alliance, I provide physical testing to assess athletes’ current abilities, identify areas for improvement, and guide their training. This complements ISA’s work connecting athletes with international opportunities in sport and education.
For athletes interested in U.S. college sport, our collaboration connects their ambitions with purposeful preparation. Performance testing provides a clearer picture of where they are today, while individualized training helps them develop the physical qualities and consistent habits needed for the demands ahead.